We set a higher standard for daily supplements and specialty foods.

Every ingredient is chosen and sourced with intention. Nothing is added at the expense of your health.

How We Think About Health

Health is multidimensional.

It’s not just what you eat or how you move. It’s how your body responds, how your gut functions, and how clearly you think day to day.

Being able to give your brain a command — and follow through — is a superpower.

We don’t separate physical and cognitive health. Awareness, focus, and decision-making matter just as much as nutrition itself.

Awareness is key — and is simply the art of noticing.

Our Products

Certified organic, grass-fed whey protein — NSF Certified for Sport®. The milk used to produce our whey is independently tested to contain 95%+ A2 beta-casein and sourced in the United States.

Trusted by athletes at the highest level and by those who value quality and transparency.

Nothing unnecessary.

Beyond protein, we offer essential vitamins and organic specialty foods — free from lectins, gluten, grains, added sugars, fillers, and artificial or “natural” flavorings.

Our Symbol

The unicorn: rare, unique, and authentic — One of a Kind.

About Our Founder

This brand was founded by Jamie Maitland.

Jamie’s work is shaped by years spent coaching, building, and navigating her own health journey. She repeatedly encountered products labeled as “organic” or “clean” that still relied on inflammatory ingredients, added sugars, and unnecessary additives — and chose to build something more deliberate.

Born and raised in Fort Lauderdale, Florida, with dual citizenship in Canada, Jamie is closely involved in every aspect of the brand — from formulation and sourcing to how the products are used day to day. The standards behind this company are the same standards she applies in her own life.

She is also the owner and operator of a boutique group fitness studio, @theoffice954, and remains an active elite fitness instructor and health coach, working hands-on with clients and living the practices she teaches.

Her approach is inspired by formal training as a Certified Integrative Nutrition Health Coach, advanced education in gut health, and certification as a Cognitive Behavioral Life Coach — grounded in real-world practice, not trends.

“Health and clarity of the mind are our most valuable assets."

— Jamie Maitland