We exist to set A Higher Standard.

Every ingredient is chosen and sourced with intention. Every decision is made with quality, transparency, and long-term health in mind.

Nothing is added simply because it's cheaper, easier, or industry standard. If an ingredient doesn't earn its place, it doesn't belong on our label.

Our Standard

We believe details matter.

Not just the finished product, but every decision that came before it.

Where did the ingredients come from? How were they grown? How were they processed? What was added? What was intentionally left out?

Quality is not the result of a single decision. It is the result of hundreds of small decisions made with intention.

Our flagship whey protein brings together standards rarely found in a single product: Certified USDA Organic®, Grass-Fed, NSF Certified for Sport®, and independently tested A2-dominant dairy sourced in the United States.

Exceptional products should be simple. They should taste great, mix effortlessly, and earn a place in your daily routine. No unnecessary fillers, gums, added sugars, artificial ingredients, or marketing gimmicks.

Whether it's whey protein, a vitamin, or a specialty food, our approach remains the same: thoughtful sourcing, intentional ingredients, complete transparency, and a relentless commitment to quality.

Our products are trusted by professional athletes, sports dietitians, sports performance staffs, and health-conscious consumers alike. The people we serve have one thing in common: they pay attention. They ask questions. They read labels. They value the details.

So do we.

Our Symbol

The unicorn: rare, unique, and authentic — One of a Kind.

To us, it's a reminder to think differently, stay curious, question things, and create what you wish existed.

About Our Founder

This brand was founded by Jamie Maitland.

Born and raised in Fort Lauderdale, Florida, Jamie is an entrepreneur, certified health coach, fitness instructor, and founder of The Office 954 & The Unicorn Co.

Jamie founded The Office 954 in 2019, a boutique fitness studio created to offer something different: exceptional workouts led by elite instructors in a high-energy, nightclub-inspired environment. She later became a Certified Integrative Nutrition Health Coach, completed advanced studies in gut health, earned certification as a Cognitive Behavioral Life Coach, and created The 21-Day Reset, a program designed to help people develop greater self-awareness, challenge limiting beliefs, and create lasting change through daily choices.

Through years of working directly with clients, Jamie came to believe that one of the most overlooked aspects of health is the mind. Lasting change rarely begins with a workout, supplement, or diet. It begins with awareness, better questions, and the willingness to think for yourself.

That same curiosity eventually extended beyond behavior change and into the products people use every day. She has never been interested in accepting something simply because it is considered industry standard. Whether evaluating ingredients, visiting farms, developing products, or studying how things are made, she is constantly asking questions and looking for a better way. At heart, Jamie is a builder. When existing solutions fall short, she believes there is value in creating new ones.

Working closely with both health-conscious consumers and athletes, Jamie noticed a gap in the marketplace. Many athletes required NSF Certified for Sport® products, yet many of those same products relied on gums, fillers, natural flavors, and ingredients she wouldn't choose herself.

She found herself asking a simple question:

Why should anyone have to compromise?

That question became the foundation of The Unicorn Co.

Today, Jamie still teaches group fitness, leads 21-Day Resets, and remains actively involved in every product and formulation at The Unicorn Co. From ingredient sourcing and manufacturing to understanding the farms, animals, land, soil, and people behind each ingredient, she believes the details matter. Quality is rarely the result of a single decision—it is the result of hundreds of small decisions made with intention.

At its core, The Unicorn Co. reflects the same philosophy that guides Jamie's life: stay curious, ask questions, think differently, create, and never settle.

"Health and clarity of mind are our most valuable assets."

— Jamie Maitland